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CEO Global USA is an educational nonprofit that partners with quality Universities to offer the “The Way To Success” or “TWTS” Program.  

 
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“I was surprised to learn that leaders don’t have to just be ‘tough and serious’ or be angry all the time to be an effective leader. I learned that good leaders are servant leaders. They try to treat people in a way that meets the needs of the team members. Most importantly good leaders have a positive influence on the people around them. The people around them will be able to do their best work when leaders have a positive kind of influence in the team as a servant leader.  I have become more confident in being a leader that has my kind of personality.
- Amy, University of Texas Dallas, TWTS alumna from Taiwan
 



We believe that change begins in a person’s mind, then floods the heart and the hands. As understanding of integrity increases, the heart develops personal convictions and values, and then the hands reach out to serve others with respect and kindness.

Here at CEO Global USA, our core values include:

Servanthood – We promote adding value to others by serving with an attitude of unselfish concern.

Integrity – We want to inspire integrity…having a consistency of character that is demonstrated by an alignment of values, words and actions, even when no one is looking.

Leadership – We work to develop leaders…think about all the ways you have influence.  This is what makes you a leader – someone who is able to successfully add value to their sphere of influence…making it possible for others to be the best they can be and to do the best work they can do.

The students you will encounter in the TWTS program are highly motivated and have given up a large amount of time in their very busy schedules. We are confident that your wealth of experience, in both life and leadership, will be a great source of inspiration and equip them as future leaders of influence in every sphere of society.
 

We want you to know that TWTS is…

TRANSFORMATIONAL… Participants learn to succeed in a social network of peers from different backgrounds, cultures and disciplines while also shaping their values and developing a commitment to the needs of the community.

...that TWTS features INTEGRATED MENTORING… Our mentors provide participants a valuable source of personal support and practical professional experience that will supplement their academic learning experiences. Mentors serve as role models and inspire students from their life stories and professional experience….

...that we have DYNAMIC TEACHERS…in our workshops qualified professionals with broad business experience, expertise and success present the curriculum content and include stories about their personal experiences....

...and that the workshops are truly EXPERIENTIAL LEARNING. We create an interactive and holistic learning environment that culminates with a community service learning project where participants apply all they have learned to a final project, fulfilling the social responsibility components of the program.

This vibrant mix of university partnerships, volunteer professionals, and student leaders is vital to the successful operation of the TWTS program.  One part of that on campus mix are CEO Global Student Chapters that offer extracurricular activities and career development events.

Students who enroll and complete all aspects of the program can earn a Certificate in Leadership and Global Engagement.  Others may choose just certain workshops. Attending even one workshop is a valuable contribution to a resume’.

The TWTS program inspires students to become servant leaders of integrity who add value to others even as they become personally and professionally successful.

“Because of the TWTS program, I have begun the changes I need to make in order to become a better leader. Although I am not there yet, I believe I can become a good team leader, especially because I now know myself better. I am beginning to communicate more effectively with other persons. I have profited from and enjoyed the TWTS program and the TWTS Leadership Retreat. I recommend TWTS for people who want to become better leaders.” Ethan, UTD TWTS Alumni from China.


Now let’s look at the TWTS program curriculum

Nine specific ‘Elements’ comprise the TWTS curriculum.   Each of the elements exposes students to the values, soft skills, and life planning that will lead to true success…in life and career.

These nine Elements are woven into an effective matrix of insight, expertise, and practices. This matrix provides trustworthy life and career guidance to students who are pursuing more significant opportunities and who desire to have broader positive influence.

 

Element One - let’s call it E1- is  “The Way To Success”. E1 establishes that leadership is influence, defines true success and shows the benefit of having a vision that is bigger than self and that is life-giving, adding value to others in career and in life.  E1 includes an examination of values and the impact of values on one’s sense of purpose and how one’s values may or may not lead to success.

The next Element is called “A Life of Excellence.”  E2 shows the five steps that form character and strongly establishes the business case for character and why character matters.  Self-assessments and small group interactions examine how leadership is built on character. E2 shows that integrity is vital to character, how integrity has consequences, how integrity is foundational in career development and how trust is an essential commodity in a life of excellence.  A Life of Excellence originates where well-founded positive values, integrity, character, and trustworthiness combine in daily life and work.

Servant Leadership is the subject of E3.  This element defines the servant leadership method by comparing and contrasting the command style of leadership with servant leadership.   Small groups consider experiences with servant leadership and what it feels like to be persuaded or to be coerced. The curriculum demonstrates that organizations led by servant leaders will attract and retain the best talent.  People will follow a servant leader because they are convinced that leader has their best interest in mind. E3 concludes that servant leaders are effective through influence - not just job title - and that servant leadership will open greater opportunities to have position and responsibility.

Element Four is about Effective Communication and how truly effective communication is influenced by one’s verbal, non-verbal, and overt communication styles. These communication styles are formed by many factors - such as emotions, culture, personality, values, and worldview.  Each personality style brings with it communication styles that carry strengths, weakness, limitations, and opportunities. E4 identifies habits that undermine effective communication and outlines the skill required to connect well with others. Small groups consider leaders who have earned trust because they tell the truth, listen with understanding, treat others with dignity, don’t brag, admit their limitations and keep all promises.

 

“I definitely recommend this program to other universities and students, because this program takes out the fear of being in front of people, the fear of sharing ideas with others, and also it will help you communicate and understand other opinions as well as building new friendships and networks.” Miguel, UofA TWTS alumni from Bolivia

 

Element Four is about Effective Communication and how truly effective communication is influenced by one’s verbal, non-verbal, and overt communication styles. These communication styles are formed by many factors - such as emotions, culture, personality, values, and worldview.  Each personality style brings with it communication styles that carry strengths, weakness, limitations, and opportunities. E4 identifies habits that undermine effective communication and outlines the skill required to connect well with others. Small groups consider leaders who have earned trust because they tell the truth, listen with understanding, treat others with dignity, don’t brag, admit their limitations and keep all promises.

E5 considers one’s Adversity Quotient - the ability to face the adversity that is a fact of life while maintaining positive foundational values and the ethos of servant leadership. This is having high AQ.   Element Five 5 teaches what is required to overcome adversity. It provides steps that will positively leverage adversity for personal improvement and future success - even in the face of great failure - this is known as having ‘Grit’.  This kind of grit is learning to overcome fear of failure, maintain self-worth, and engage smart-failure - managing to profit from failure, remembering that difficulties strengthen the mind as labor does the body.

Element Six studies conflict management styles with self-assessments and small group interaction.  People approach conflict based on a style developed through the influence of values, culture, and experience - combined with how they analyze the current issue causing conflict. E6 examines how conflict management styles produce results that may be clearly anticipated. Certain results contribute more effectively and beneficially to true success. This presentation considers the reality of cross-cultural conflict experienced in today’s diverse workplace. Eastern and Western cultures have their own valued style of managing conflict, but the best results are rooted in a balance of assertiveness and cooperativeness. Servant leaders with strong cultural and emotional management skills will be able to profit from how they manage the conflicts they will experience.

E7 considers Emotional Intelligence or one’s Emotional Quotient (EQ).  Someone who has high EQ is able to recognize, understand and manage their own emotions, and will recognize, understand and influence the emotions of others.  The components of EQ include self-awareness, self-management, empathy, and social skills with the aim of success in personal and business relationships. The Element 7 affirms that a person is able to strengthen weak EQ skills, and concludes that character and right values will empower and guide the use of EQ skills for your personal and professional benefit and the benefit of others.

In TWTS we formed a small group to conduct a community service project.  Through this group I have learned a lot about teamwork and the trust that is necessary for working with any group. I have learned a lot about how to share and to compromise. I also learned how to deal with con ict between team members. I definitely recommend this program to other university students. They will discover their own abilities and learn to be able to work with students and people in any organization. They will have a chance to learn about servant leadership and really benefit from hearing professional leaders who have succeeded with these principles.” Regis, UofA TWTS alumni from the Republic of Congo.

 

Element Eight explains Cultural Intelligence or CQ. This element examines what CQ is and why it is important to leaders that want to be successful in a global environment.  Students discuss which companies function with high CQ and some that do not.  Approaching cross-cultural situations with high CQ and a servanthood mindset can more easily build strong, genuine relationships that clearly communicate respect and positive regard for others.  CQ is greatly influenced by cultural value systems that guide cross-cultural interactions. E8 leads students to discover the difference between ‘core’ and ‘flex’ values and how knowing this leads to greater success in the global business environment.

E9 is all about Career Development.  The presentation explains the qualities good employers are looking for in their employees. Did you know that character is often more important than skill to high quality employers?  Students discover that of the top 11 desirable qualities only two are hard skills, the others are soft skills. Career success stands on a clear understanding of one’s purpose, one’s principles, and one’s passion. What is your reason for living, what guides your life, and what motivates and energizes you?  Element 9 urges students toward the integration of one’s calling, career and community. This sort of wholistic convergence provides much greater lifelong satisfaction than merely trying to balance all the aspects of daily living.

In the concluding portion of TWTS,  each small group applies all they have learned to their final project.  In this “Service Learning Activity” students apply the TWTS matrix and teamwork principles as they research, envision, and outline a service project designed to meet a felt need in the broader community.  The small group presents this project to the whole group. This opportunity fulfills the social responsibility components of the program and guides these servant leaders of integrity into action.

 

The program has made me more open minded and has given me a different perspective for looking at things. When I am talking to a certain person I am more interested in their background story now rather than just the surface interaction. I love this program and I hope that my husband and friends at the university will enroll in TWTS next semester because I feel there is a lot to learn and an opportunity to make great friends. I definitely recommend the CEO Global TWTS program.  - Supra, UofA TWTS alumna from India

This overview has shown how the TWTS Elements are woven into an effective matrix of insight, expertise, and practices that support the journey known as ‘The Way To Success.’  The servant leader of integrity comes to know and value the TWTS matrix in the daily actions of life. This matrix is full of wisdom, values, skill sets and broadened perspectives.  

In this TWTS overview:

We considered true success and looked at what is the flavor of your influence – how a leader’s influence must be seasoned with integrity and trust.
We examined Servant Leadership and how persuasion is a highly prized and beneficial skill set.
We discovered that communication styles will make or break a leader and that we should learn to express and receive disagreements calmly.
We considered Adversity and Smart Failure – and examined how high AQ leaders develop passion, perseverance, and grit on the way to long-term success.
We prepared for the conflict that may arise in the multi-personality, multi-national, multi-cultural workplace.
Now we know that high EQ is a necessity for leaders, and how high EQ can be developed as a true servant leader.
When surveying the necessity of cultural intelligence in today’s workplace we should know and value how cultures are similar and different and how to develop high CQ skills.

Finally,  we distinguished which personal qualities are the most attractive to high quality employers and how being a servant leader of integrity attractively positions a person for the greatest success in both life and career.


In Conclusion -
A Servant Leader of Integrity comes to know and value the TWTS matrix - letting it form, guide and support their daily practices.

The TWTS program by CEO Global is successful because like minded volunteers, mentors, and guest speakers activate the TWTS matrix by investing their time, energy, resources and expertise.

Thank you for joining us in this quick overview of the journey known as, “The Way To Success” …  and for considering how you can work to develop servant leaders of integrity.